Professional football sessions in a few taps for every grassroots coach

The product needed a mobile-first experience: browse and filter sessions, follow instructional animations, and work offline on the pitch. On the backend, subscriptions, payments, analytics, and content management had to scale from local UK clubs to a global coaching community.

Scalability was equally critical. The backend needed to handle growing clubs, expanding content libraries, and regional rollout without sacrificing speed or security. We added device tracking that limits each account to two devices, reducing account sharing without adding friction for legitimate coaches.

We delivered a custom CMS so administrators can upload sessions, videos, and pricing tiers without engineering support. RevenueCat powers subscription flows. Google Analytics 4 tracks engagement for continuous product improvement.

Delivery ran in structured sprints with demo checkpoints, feedback loops, and QA across supported devices. Jira tracked tasks. Confluence held specifications. Documentation kept collaboration transparent from kickoff to launch.

Club administrators invite and manage multiple coaches, keeping standards consistent across teams. RevenueCat subscriptions unlock flexible access tiers from free to club plans. Push notifications drive engagement with new sessions and reminders. The custom CMS manages content, user access, and pricing in one place.

The Grassroots Coach turned fragmented, hours-long prep into a few taps on a phone. Coaches spend less time planning and more time developing players.