Bespoke Care

Bonsaininja asked us to collaborate on a project which would emphasize the uniqueness of their client, Candy Group. As a result, we undertook to deliver software for operating a facial and emotion recognition screen which was showcased at IFA Berlin 2018.

Once they stood in front of the screen, their face was scanned for age, gender, and 6 basic emotions: happiness, sadness, surprise, anger, fear, and disgust. Facial expressions allowed users to make choices: positive ones served to accept and negative ones to decline. The first action they had to undertake was to make a couple of selfies and choose the perfect one by smiling at the screen.

Then, the stand’s visitors were shown a set of pictures and asked to react to each of them. On the basis of their choices, a psychological profile of the user was created and correlated with a given home appliance. Once the process was over, the results was sent to the visitor via email and printed out as a postcard on the spot.

The hard deadline in sight influenced the technology choices that we made as well. Our involvement in the project continued up to its presentation at the IFA in September 2018. During the trade show, one of our developers assisted the client in the software-related aspects of setting up and managing the performance of the stand.

He was also responsible for adjusting the experience to the dynamically changing conditions such as the lighting. Facial and emotional recognition is an interesting technology in its own right. However, it’s worth mentioning that the experience we created has turned out to be highly entertaining for the audience.

In fact, even though IFA 2018 was overflowing with hi-tech, the software we developed has contributed to making Candy Group’s stand one of the hottest spots at the trade show.

Additionally, using our own React boilerplate allowed us to speed up the process and make sure we meet the hard deadline. As far as the administration panel was concerned, our choices were Node. js, Strapi, and MongoDB.

These solutions enabled us to carry out the project quickly and to take into account our client’s top priorities resulting from the real-time nature of the experience: speed, efficiency, and reliability.