Introduction
Engineering orgs rarely fail because they lacked documentation tools. They fail because the docs system becomes a junk drawer.
At 10 people, you can get away with tribal knowledge and a few pages. At 50, onboarding turns into a scavenger hunt. At 200, documentation becomes an operational risk. It slows incident response, creates architecture drift, and makes hiring harder than it needs to be.
This piece compares Confluence vs Notion vs Slab through a CTO lens. Not feature checklists. The stuff that hurts in production: scale, governance, security, and the cost of keeping docs alive.
What we will cover:
- How each tool behaves when the wiki grows from hundreds to tens of thousands of pages
- Where teams lose time (search, permissions, duplication, review cycles)
- What to measure so the decision is not based on vibes
- How to roll out documentation without breaking delivery velocity
Insight: Documentation is part of your engineering system. Treat it like infrastructure, not like a side project.
A quick note on examples. In our work at Apptension, we have built products where knowledge management was the bottleneck, not the code. The Mobegí project is one of those. We built a secure AI knowledge assistant in 12 weeks because internal teams were drowning in repetitive questions and scattered docs. The tool choice mattered, but the information architecture and governance mattered more.
Who this is for
This is for Heads of Engineering and CTOs who:
- Are scaling teams and need predictable onboarding
- Have multiple squads shipping in parallel and want fewer architectural surprises
- Need audit friendly access control and retention
- Have budget pressure and want a defensible ROI story
featuresGrid
Where each tool wins:A quick gut check before you go deeper
- Confluence: strong governance, Atlassian workflows, enterprise controls
- Notion: flexible workspace, cross functional docs, lightweight databases
- Slab: focused knowledge base, clean navigation, fewer degrees of freedom
Why documentation tools break at scale
Most orgs do not have a documentation problem. They have a lifecycle problem.
Docs start as helpful notes. Then they become a dependency. Then they become a liability.
Common failure modes we see:
- Search returns 12 near duplicates and the newest one is wrong
- Permissions are either too open (risk) or too locked (workarounds)
- Pages do not have owners, so nobody updates them
- Decision records live in chat, then disappear
- Onboarding relies on a senior engineer doing the same walkthrough again
Key Stat (hypothesis): If a new engineer spends 30 minutes per day searching for “the right doc,” that is 10 hours per month per person. Multiply by headcount and you get a real budget line. Measure it.
Scalability is not just page count
When people say “our wiki is slow,” they usually mean one of these:
- Information architecture does not map to how teams work
- Search cannot rank what matters (recency, ownership, canonical sources)
- Permissions create fragmentation (private copies, shadow docs)
- Review workflows are missing, so staleness grows quietly
The talent angle: onboarding and retention
Documentation is a hiring tool even if you never show it to candidates.
- Strong docs reduce time to first meaningful PR
- Clear runbooks reduce on call anxiety
- Visible decision history reduces politics and rework
Here is what to track if you want to tie docs to team management:
- Time to first production deploy for new hires
- Number of onboarding questions per new hire per week (Slack, tickets)
- On call escalations due to missing runbooks
- Incidents where the root cause was “we did not know this dependency existed”
faq
Common CTO questions:The stuff that comes up after the demo
Q: Should we standardize on one tool for the whole company? A: Usually yes for core knowledge, but allow exceptions for edge cases. The cost of fragmentation shows up in onboarding and incident response. Q: Is it worth adding an AI assistant on top of docs? A: Sometimes. Treat it as retrieval with citations, not a chat bot that guesses. Start by measuring unanswered questions and search failures. Q: When does Confluence become necessary? A: When governance and audit needs dominate, or when Atlassian integration is a hard requirement. Q: What is the biggest risk with Notion? A: Entropy. Without conventions, you get duplicates, personal copies, and unclear sources of truth.
Confluence vs Notion vs Slab: the comparison that matters
If you only compare features, you will end up with the wrong tool.
Pick by operating model
Governance vs flexibility
Do not start with features. Start with how your org runs.
- Confluence works when you need strict spaces, permissions, audit trails, and deep Jira and incident linking. Fails when teams create spaces for every initiative and never clean them up. Mitigation: templates, space rules, and named owners.
- Notion works when product and engineering share one workspace and you can enforce naming, owners, and review dates. Fails when every team invents its own taxonomy and duplication spreads via personal copies. Mitigation: a small set of canonical databases and page conventions.
- Slab works when you want an opinionated knowledge base that stays tidy. Tradeoff: fewer advanced workflows than Confluence, so complex governance may require process outside the tool.
From Apptension delivery: on projects where teams were drowning in scattered docs and repeat questions (for example, Mobegí), the tool mattered, but information architecture and governance mattered more than the editor.
The better question: what is your operating model?
- If you run in an Atlassian world (Jira, Opsgenie, Bitbucket), Confluence often wins on integration and governance.
- If you want a single flexible workspace where product and engineering co author docs, Notion is hard to ignore.
- If you want a knowledge base that stays opinionated and clean, Slab tends to produce less mess.
Below is a practical comparison. Your mileage will vary, so treat it as a starting point and validate with a pilot.
| Dimension | Confluence | Notion | Slab |
|---|---|---|---|
| Best fit | Larger orgs needing governance and Atlassian integration | Cross functional teams that want flexible docs plus lightweight databases | Engineering heavy orgs that want a focused, tidy knowledge base |
| Scale pain points | Space sprawl, permission complexity, page bloat | Large workspaces can become messy without strict rules | Fewer advanced workflows than Confluence |
| Search and findability | Good, improves with strict structure | Good, but duplicates and nested pages can hide truth | Strong for curated knowledge, fewer “random pages” |
| Permissions and compliance | Mature enterprise controls | Improving, but governance requires discipline | Solid basics, less enterprise depth than Confluence |
| Workflow and review | Strong with templates, macros, integrations | Can be built, but you are designing the system | Simple, encourages ownership and freshness |
| Total cost drivers | Licenses plus admin overhead | Licenses plus time spent on structure | Licenses plus potential gaps for complex governance |
Insight: The tool does not create governance. It only makes your governance easier or harder to enforce.
How each tool behaves under real engineering load
Here is the blunt version.
Confluence tends to work when:
- You need strict spaces, permissions, and audit trails
- You can invest in templates and page ownership
- You want Jira links, incident pages, and change logs to be first class
Confluence tends to fail when:
- Nobody owns information architecture
- Teams create new spaces for every initiative and never clean them up
- Permissions are used as a substitute for clarity (private docs everywhere)
Notion tends to work when:
- Product, design, and engineering share one workspace
- You want docs plus lightweight tracking (decision logs, service catalogs, onboarding checklists)
- You can enforce conventions (naming, owners, review dates)
Notion tends to fail when:
- Every team invents their own layout and taxonomy
- You rely on databases for everything and lose readability
- You cannot control duplication and “personal copies”
Slab tends to work when:
- You want a knowledge base, not a second project management system
- You care about clean navigation and fewer degrees of freedom
- You want docs to feel curated, not dumped
Slab tends to fail when:
- You need deep enterprise workflows and complex permission models
- You expect it to replace a broader collaboration suite
Security and compliance at scale
This is where CTOs get burned, because the risk shows up late.
Consider:
- SSO and SCIM provisioning
- Granular access controls and audit logs
- Data residency requirements
- Retention policies and legal holds
- Vendor risk management and incident response posture
Key Stat (observation): The most common compliance failure is not “the vendor got hacked.” It is “an ex employee still had access” or “a contractor saw something they should not.” SCIM and deprovisioning discipline matter more than fancy features.
_> Pilot metrics worth tracking
Use these to justify the decision and catch adoption issues early
Runbook time to find
During incident simulation
Slack repeat questions
Target is down week over week
Pages with owner and review date
For core doc categories
processSteps
30 day evaluation plan:A pilot that produces a decision, not a debate
- Choose one team and one doc category (runbooks or onboarding)
- Define templates, owners, and review dates
- Migrate only actively used docs
- Instrument search success and time to find
- Run one incident drill and one onboarding cycle
- Review metrics and decide
A decision framework that survives budget reviews
If the decision needs CFO approval, you need a model. Not a preference.
What to measure
Tie docs to ops
If you want docs to compete with feature work, measure impact like any other system. Track these and review monthly:
- Time to first production deploy for new hires
- Onboarding questions per hire per week (Slack, tickets)
- On call escalations caused by missing runbooks
- Incidents with “unknown dependency” as a contributing factor
Use the numbers to pick fixes: missing runbooks needs ownership and review dates, not a new editor UI.
Start with a simple ROI hypothesis. Then measure.
What to measure in a 30 day pilot
Pick one team. Pick one doc category. Run a controlled rollout.
Measure:
- Median time to find a runbook during an incident simulation
- New hire time to complete onboarding checklist
- Number of repeated questions in Slack for the same topic
- Percentage of pages with an owner and review date
- Search success rate (did the first result solve the task?)
Here is a lightweight way to capture search success in a form:
Question: Were you able to complete the task with the first doc you opened? Options: Yes / No If No: What did you do next? (ask in Slack, open another doc, guess)Insight: If you cannot measure whether docs help, you will end up measuring page count. That metric will lie to you.
Budget constraints: where costs actually come from
License cost is the easy part. The hidden cost is admin and cleanup time.
Common cost drivers:
- Time spent maintaining templates, permissions, and spaces
- Time lost to duplication and outdated docs
- Migration costs when you switch tools later
- Security reviews and compliance work
If you want a number to take to finance, use this structure:
- Estimate hours lost per engineer per week to doc friction (search, missing runbooks, rework)
- Multiply by fully loaded hourly cost
- Compare against license plus admin time
Call it a hypothesis until you measure it. But put it on paper.
Architecture decisions: docs as part of the platform
At scale, documentation is coupled to your architecture.
- Microservices and event driven systems increase the need for service ownership docs, contracts, and dependency maps
- Zero trust security increases the need for clear access patterns, secrets handling, and runbooks
- Hybrid cloud increases the need for environment specific operational docs
This is the part many teams miss: the more modular your system gets, the more modular your documentation must be.
A simple mapping from org shape to tool choice
- Strong governance needs, regulated environment, Atlassian stack: Confluence is often the least risky default.
- Fast moving product org, lots of cross functional docs, preference for flexible structure: Notion can work, but only with rules.
- Engineering org that wants a clean knowledge base and fewer knobs: Slab is worth serious consideration.
benefits
Governance rules that pay back fast:Simple defaults that reduce entropy
- Every page has a single owner
- Canonical pages are labeled and linked from a start here page
- ADRs required for irreversible decisions
- Runbooks required for anything that can page someone
- Monthly cleanup hour per team
Implementation strategies that keep docs alive
Tool selection is step zero. Adoption is the hard part.
Docs fail at scale
Lifecycle beats page count
Most teams do not lack documentation. They lack a maintenance loop. Common failure modes to watch for:
- Search drift: 12 near duplicates, newest one is wrong
- No owners: pages rot because nobody is accountable
- Permission sprawl: private copies become the source of truth
- Lost decisions: ADRs live in chat, then vanish
Hypothesis to measure: if each engineer spends 30 minutes per day hunting for the right doc, that is ~10 hours per month per person. Track it for two weeks before and after any tool change.
A rollout plan that does not stall delivery
Here is a rollout sequence we have seen work without derailing roadmaps:
- Define doc types and owners (runbooks, ADRs, onboarding, service docs)
- Create 5 to 10 templates and ban free form pages for core categories
- Migrate only what is actively used (based on page views or team votes)
- Add review dates and ownership to every canonical page
- Tie docs to workflows (PR templates, incident retros, RFC process)
- Run a monthly cleanup hour per team (delete, merge, mark canonical)
What not to do:
- Do not migrate everything “just in case.” You will import the mess.
- Do not rely on a single documentation champion. That person will quit or burn out.
Example: In the Miraflora Wagyu project, the team was spread from Hawaii to Germany. Async communication was not optional. Clear written decisions and lightweight handoffs were the difference between shipping in 4 weeks and slipping. The tooling mattered less than the habit.
Guardrails that reduce entropy
Pick a few rules and enforce them.
- Every page has an owner (a person, not a team)
- Every operational doc has a last verified date
- Every system has a “start here” page
- ADRs are required for irreversible decisions
- Runbooks are required for any service that can page someone
Using AI responsibly: retrieval beats guessing
Many teams want an AI assistant on top of docs. Reasonable. But the failure mode is ugly: confident wrong answers.
In our experience building Mobegí, a secure AI driven chatbot for internal knowledge management in 12 weeks, the hard problems were:
- Getting answers grounded in the right source docs, not generic completions
- Handling permissions so the assistant never leaks restricted information
- Keeping the knowledge base fresh so answers do not drift
Mitigations that actually help:
- Use retrieval with citations and show the source snippet
- Enforce permission checks at retrieval time
- Track unanswered questions and turn them into documentation work
Insight: The fastest way to lose trust in your knowledge base is an assistant that answers quickly and incorrectly. Make it cite sources or do not ship it.
Conclusion
Confluence vs Notion vs Slab is not a religion. It is an operating decision.
If you need governance, auditability, and tight integration with Jira, Confluence is usually the safe bet. If you need flexible cross functional collaboration, Notion can work, but only with strong conventions. If you want a focused knowledge base that stays readable, Slab is often easier to keep clean.
Next steps you can take this week:
- Pick one doc category to standardize first (runbooks usually pay back fastest)
- Write 5 templates and enforce them
- Run a 30 day pilot with measurable outcomes
- Decide based on metrics, not page count
A final checklist to sanity check your choice:
- Can a new hire find the onboarding path in under 2 minutes?
- Can an on call engineer find the right runbook in under 30 seconds?
- Can you deprovision access in under 24 hours with SCIM?
- Do you have a way to detect stale docs before they hurt you?
Insight: The best documentation tool is the one your org can govern without heroics.


