ExpoDubai 2020: Virtual event platform

A virtual rendition of ExpoDubai, a six-month-long event in Dubai to recreate the experience to users without having traveled to witness the events, talks, performances, cultures, or world-class architecture.

In the face of an unprecedented global lockdown due to the COVID-19 pandemic, the world witnessed the cancellation or postponement of countless cultural events. Among these was the highly anticipated international exposition that was slated to be hosted in a major global city. The challenge was clear: how could the essence, grandeur, and global reach of such a monumental event be captured and delivered to millions without the physical presence?

Dogstudio, a creative agency working to solve this puzzle approached Apptension to help with the development as they realized the potential of technology to bridge this gap. The vision was not just to replicate the event online, but to create a groundbreaking virtual experience that would allow users from all over the world to immerse themselves in the event without the constraints of travel.

Apptension developed a state-of-the-art space visualization app that encapsulated the spirit of the exhibition. Here's a breakdown of the features and solutions we covered: 3D modelling, notification systems, email templates, digital passports, load testing, front-end adjustments, and continuous fixes. ‍ A big part of our responsibilities was localization & arabic translations.